Elements and Performance Criteria
- Prepare for interviews
- Clarify purpose of interview, the media used and workplace policy in relation to interviews
- Clarify obligations of racing personnel to racing authority and rules of racing when participating in media interviews
- Consider obligations and code of conduct of journalists when agreeing to participate in formal and informal interviews
- Clarify topic and confirm authority to comment before the commencement of the interview
- Prepare information for planned interviews by predicting questions and preparing answers and reading workplace documentation on topics that are relevant to the purpose for the interview, racing authority regulations, the rules of racing and ethical practices
- Practice interview techniques with colleagues prior to the commencement of the interview
- Ensure personal presentation and public speaking skills are appropriate for media type and format
- Participate in interviews
- Present information in a relevant and succinct format for media source and potential audience
- Demonstrate appropriate non-verbal communication skills during interviews
- Use appropriate communication strategies to manage direction and purpose of the interview by deflecting critical remarks or questions and providing information in a systematic manner
- Manage impromptu interviews to provide relevant information, while complying with racing protocols and rules of racing according to workplace policy
- Apply strategies to build a rapport with media personnel to enhance interview technique
- Review interview performance